Focus group

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Focus group

Introduction

In a focus group[1] a specific issue is discussed in a goal-directed way, while group-dynamic processes are encouraged: differing perceptions collide, one has to justify one’s point of view; spontaneous emotional reactions are common.


Process

In a focus group 8 to 15 persons take part in a chaired discussion on a predetermined topic; this can lead to a cohesive “group view” developing.


Help in addressing cultural/ethical aspects in planning of secure public spaces

The method is particularly suitable for:

  • identifying motives for a particular type of behavior and revealing areas of difficulty;
  • obtaining information and ideas with which to handle a particular issue in the process of planning urban spaces.


Footnotes and references

  1. Participation & sustainable development in Europe: http://www.partizipation.at/focus-group.html


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