Difference between revisions of "Focus group"
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Revision as of 20:21, 9 May 2012
Contents
Focus group
Introduction
A focus group[1] is a chaired discussion on a preselected topic with 8 to 15 participants. The aim is to develop a cohesive “group view” by encouraging group-dynamic processes. Structure of the focus group can be specifically chosen by the chair; e.g. an initial round gathering motives, individual point of views, individual affection; or specialized input providing differing developments or approaches. The group discussion and proceeding is recorded (video- or sound-supported, minutes etc.) and evaluated according to content considering emotional aspects and body language during the group discussion.
Focus group methodology and implication is a qualitative method to generate valid information and high quality data on the advancement of communities' and organizations' programs[2].
Process
In a focus group 8 to 15 persons take part in a chaired discussion on a predetermined topic; this can lead to a cohesive “group view” developing.
Help in addressing cultural/ethics aspects in planning of secure public spaces
The method is particularly suitable for:
- identifying motives for a particular type of behavior and revealing areas of difficulty;
- obtaining information and ideas with which to handle a particular issue in the process of planning urban spaces.
Footnotes and references
- ↑ Participation & sustainable development in Europe: http://www.partizipation.at/focus-group.html
- ↑ Grudens-Schuck N., Allen B.L., Larson K. (2004): Focus Group Fundamentals. Communities 7-3. Departments of Agricultural Education and Studies and Sociology, Iowa State University. Retrieved from http://www.extension.iastate.edu/Publications/PM1969B.pdf [2012-04-12].
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